Our Best Men’s Fragrances and Colognes


Your new signature scent is definitely below.

A great fragrance is a powerful thing. It can make you feel great on a big day, put you in a good mood, and even make people remember you, so finding the right one is extremely important.

Luckily though, the pressure’s off, because whether you’re looking for a delightfully scented gift for a loved one this Christmas, or on the hunt for your own signature scent, we’re here to help with our list of the best men’s fragrances The Perfumery has to offer.

What’s the difference between Aftershave, Eau de Toilette, and Cologne?

First off, let’s clear up the difference between aftershave, eau de toilette, and cologne – it’s a common misconception that the terms are interchangeable.It’s all to do with strength. An aftershave is the weakest, and is made up of around 1%-3% perfume oil. To help soothe your skin after a shave, it’ll usually contain soothing and cooling ingredients, such as Aloe Vera. It should only last around two to three hours after application.An eau de toilette (EDT) is made up of around 4%-8% of perfume oil. This is too much oil to apply to the face, so should be put on the ‘pulse points’ (neck, wrist, or chest). It should last around six to eight hours after application.A cologne contains between 2%-5% oil, and is a happy medium between aftershave and EDT.Finally, if you’re looking for something really powerful, a parfum or perfume contains around 15%-40% oil. That means you only need a tiny amount on the pulse points to last for a long time. It is quite rare and expensive.

How to choose the best fragrances for men

Not sure what you like, or aren’t sure how to put your own preferences into words?

Fragrance families can be a good starting point: scents will fall into a floral, fresh, fruity, citrus, oriental, woody or spicy category – all fairly straightforward and telling.

But even the most high-end fragrances can suffer a little from poor application. Every sitcom has at least one episode where a young man heading out on his first date is chastised for wearing too much cologne, so don’t let that be you.

One spritz, on dry skin, will usually do for polite sillage (that’s how much the fragrance lingers in the air after you). Scents are best applied on the warmest parts of the body to help them project, so pick one spot out of the neck and lower jaw, chest, wrist and forearm, or inner elbow.

If you do apply to your wrists, don’t rub them together, as this can break the molecular bonds in the perfume and “kill” the note – and nobody wants that.

These are the 10 best men’s fragrances for 2019: